http://www.rcmindia.com/ :- Rural Marketing Videos for Brand activation in Rural India by RC&M India Experiential Marketing Firm, Mahindra and Mahindra desired to launch India's first 52 HP tractor based on turbo technology in a powerful and hard hitting way. To mark the arrival of the 'Toofaan', a grand reveal was set with the tractor breaking out of a brick wall. With an extra-ordinary approach at rural level, Toofan created blasts for over 600 days consecutively and covered more than 1000 villages.
RC&M has been in business as one of India's largest experiential marketing solution providers for over 20 years now. Our experiential marketing programmes are driven by interactive campaigns that attempt to engage customers and initiate dialogues, enticing them to draw closer to the brand and build long term associations.
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